Sunday, January 23, 2005

One of very few of my props given to advertising

There are very few advertisements, especially TV ones that get my nod. But there is one that everytime I see it, I smile. It does not piss me off like most do, like beer commericials or ones that focus around a nuclear family with only mildew problems.The ad is the one for Yahoo Personals. Its a montage of shots of people practicing saying "hello" into a mirror getting ready for a date. It has people of many different races, genders, ages, styles, body types and so on. And, their sexual orientation is a mystery. None of the people say, hello sir or babe or chick or anything. You can presume anything. Commericials that leave themselves open-ended like that are more likely to please a wider population. People who think being gay is wrong, will just see those people as straight. People who are gay or see gay as completely natural, can presume that any of the people are going out on same gender dates. I think advertising could learn a bit from this, instead of trying to narrow it down, go broad. Be inclusive. Don't think that the public is heterosexual drones wanting white bread and whole milk for a snack.

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